Critical Thinking Questions Assignment Example | Topics and Well Written Essays - 250 words - 1

Critical Thinking Questions - Assignment Example Also this program helps in analyzing the structure of various sentences within a context. These programs have also provided an easy way on how to indentify problems within a word and sentence particularly in terms of spellings and possible misuse of words within a sentence. These programs also help in checking word count and pages and they do so by providing very accurate answers. However these programs have also there short comings, for example the programs can be manipulated to fit the situation that an individual is in. This means that an individual can add a word to the dictionary as long as he/she feels that is the way it should be hence this may confuse other writers who may use the same machine for their work. These programs require a lot of practice in order to master them hence individuals who are not aware of how they are used, may find it difficult to use the programs. Through Information Right Management (IRM), a business is able to set in place security management systems that assist in protecting the important documents of the business, by only allowing the information to be shared by the relevant people. Also through the IRM the business is able to identify and set deadlines on the duration of the information that has been communicated by the business. Also IRM has helped to reduce conjestion in the mail inbox since it gives the writer time to reexamine on who is in need of the information that is to be

The Process of Procurement of Materials in the Implementation of a Research Paper

The Process of Procurement of Materials in the Implementation of a Project - Research Paper Example Depending on the type of the project to be worked on, the process of procurement may be considered for direct goods, or indirect goods, or tangible or intangible items. For example, in relation to the production and manufacturing industries, the procurement process occurs for direct or indirect goods, direct goods referring to the materials required directly in the manufacturing process, while indirect goods might not have a direct need, yet have an indirect influence on the process as a whole. An example of a tangible item that might be needed for procurement is the software for a computer. In the cases of other services, the procurement is needed for designing a project, the manufacturing process, the installation techniques as well as the maintenance of the work done. Thus projects that are based on contracts generally involve the procurement strategies and techniques (Kovacs, 2004, pp.7-8). Project procurement is considered as an intricate and difficult process of making a purcha se of the necessary equipment for different needs in different industries. Thus suitable personnel are required for the achievement of this work. The management of the project involves setting up appropriate measures to distribute the roles and responsibilities of the staff in the different parts of the procurement process for a particular project. The items for procurements would vary with different industries. While the selection of the materials to be procured is considered, it is of utmost significance that the materials are essential and match with the requirements of the respective projects (Kovacs, 2004, pp.8-28).

History Of Aviation Terrorism History Essay

History Of Aviation Terrorism History Essay The act of terrorism is not a new concept. The use of this type of asymmetrical warfare has been used since the beginning of recorded time. The United States Department of Defense defines terrorism as the calculated use of unlawful violence or threat of unlawful violence to inculcate fear; intended to coerce or to intimidate governments or societies in the pursuit of goals that are generally political, religious, or ideological. Just as terrorism itself is not a new concept, using aviation as a tool of terrorism is not new either. The use of aviation as this tool began in 1931, when Peruvian Revolutionaries tried to force a pilot to fly where he was ordered. This event happened 17 years after the first commercial flight. There have been hundreds of these types of acts since and to this day aviation is being used as a tool of terror. Searching through the annals of the history of aviation terrorism history there were three major events where terrorist groups tried to pursue their poli tical, religious, and ideological goals against the citizens of the United States. On June 14, 1985, two well dressed Shiite Muslims boarded TWA flight 847 in Athens, Greece, en route to Leonardo Da Vinci Airport in Rome. Unbeknownst to security and the aircraft crew the two passengers smuggled two hand grenades and a 9-mm handgun onto the aircraft. Flight 847 hand 153 passengers and crew on board, out of which, 120 were American. Approximately 20 minutes after takeoff, the two terrorists rose from the rear of the aircraft and ran down the aisle screaming their demands. At the top of the list, was diverting the aircraft to Beirut, Lebanon. With a gun in the face of the pilot he complied and the plane was diverted. They then moved all of the male passengers to the window seats where they were threatened and beaten upon. Passengers were forced to keep their heads between their knees and ordered not to look at the terrorists. After the terrorists had taken control of the situation they ordered ex-German national to collect passports and identification from all of the passengers. While sorting through the passengers identification one of the terrorists noticed two US Navy military identification cards. After being denied landing in Beirut, twice, the terrorists saw the Navy personnel as a way to convince the ground tower to change their minds. The terrorists brought one of the military members into the first class section of the aircraft and began beating him with an armrest taken from one of the seats. Given the situation onboard flight 847 ground authorities finally gave the pilot permission to land. While on the ground the terrorists negotiated an exchange of passengers for fuel. A total of 17 women and two children were allowed to leave the aircraft in the exchange. To avoid the build-up of US military forces the aircraft was flown back and forth from Beirut to Algiers. In exchange for each landing the terrorists would allow hostages to be released from the aircraft. During the second stop in Beirut, the terrorist wanted to show how serious they were. They opened the door of the aircraft, put a gun to the head of Robert Stetham, the US Navy diver pulled the trigger, and pushed his lifeless body onto the tarmac. Later that night the terrorists demanded that the airport lights to be turned off. During this time, several more terrorists boarded the aircraft. They took all of the people with Jewish sounding names and drove them to a different location where they were held hostage. Finally, on June 30, 1985 day 17 of the hostage crisis, the remaining hostages were released. In exchange for the release of the release of the hostages, the terrorists demanded the immediate withdrawal of Israeli forces from Lebanon, the release of Lebanese Shiites from Israeli prisons, and the condemnation of the actions of the US and Israeli forces in the Middle East. The Jewish passengers that were taken off the aircraft and held by Islamic Jihad were rescued by Delta Forces. After several threats, the hijackers freed the remaining hostages, blew up the aircraft and fled into the Shiite neighborhoods (AVSTOP, 2010). TWA flight 847 is a textbook example of the use of aviation as a terrorist tool. This type of asymmetrical warfare pitted this small group against larger entities such as the United States and Israel. A TWA aircraft was picked because it was successful American air carrier. For 17 days this group had media outlets from all over the world at their fingertips. Politically the terrorists achieved their goals. Israel released Lebanese prisoners. They later stated that the release of the prisoners was unrelated to the terrorist activities. PAN AM FLIGHT 103 OVER LOCKERBIE SCOTLAND Four days before Christmas in 1988, 258 passengers boarded Pan Am Flight 103 in London, England headed for New York City. After only 38 minutes of flight time the aircraft exploded over the skies of Lockerbie, Scotland. When the aircraft exploded it left a debris field of over 2,000 square kilometers and killed 11 people on the ground. Initially investigators thought the crash was due to structural failure. Three days after the crash on Christmas Eve, while looking at pieces of the wreckage noticed that the seat rails had signs of explosive residue on them. Now the investigation could turn from accidental causes to a terrorist plot. The Lockerbie investigation was the largest murder inquiry in British history, involving local police, Scotland Yard, the FBI and a host of other agencies from around the world (National Geographic, 2008, para. 8). Shortly after finding the seat rails they found the suitcase which housed the explosive device. This was a huge turn in the investigation. This type of Samsonite luggage was only sold in the Middle East. In the suit case were a few articles of clothing that were only sold in a small retail store in Malta Spain. The Federal Bureau of Investigators interviewed the shop owner and found out that it was a Libyan man who had bought the clothing. With these clues and a few other tip s investigators were able to pinpoint Abdel Baset Ali Mohamed al-Megrahi and Al-Amin Khalifa Fhimah as being the terrorist who checked a bag on Pan Am Flight 103 and walked away. In the year 2000, the trial of Abdel Baset Ali Mohamed al-Megrahi and Al-Amin Khalifa Fhimah took place in the Netherlands. In total there were 230 witnesses and 85 days of evidence covering 10,000 pages of transcript (National Geographic, 2008, para 12). In January 2001 a decision was reached under Scottish Law: Abdel baset ali Mohmed al-Megrahi was jailed for life in January 2001, while his alleged accomplice, Al Amin Khalifa Fhimah, was found not guilty (National Geographic, 2008, para 12). At the time of the bombing of Pan Am Flight 103 over Lockerbie, Scotland, this was the most significant aviation terrorist attack committed against the United States. Out of the 259 people onboard the aircraft 179 were American. This attack showed that Americans were vulnerable anytime and anywhere. Abdel baset ali Mohmed al-Megrahi used this form of asymmetrical warfare to bring down Pan Am, a huge symbol of the American capitalist society. SEPTEMBER 11, 2001 To date the events of September 11, 2001 were the deadliest attacks ever committed by a foreign enemy on American soil. 19 Al Qaeda terrorists accomplished more death and destruction than the Japanese Navy during their attacks on Pearl Harbor. More than 2,600 people died at the World Trade Center; 125 died at the Pentagon; 256 died on the four planes (9/11 Commission Report, 2004, p.1). This coordinated attack by 19 terrorists targeted major landmarks on American soil. Their objective was not only to kill innocent people it was also put in place to hinder the economy, impair the federal government and strike fear with the American public. On that day two planes brought down the World Trade Centers, one crashed into the Pentagon, and one attack was foiled before the aircraft could reach the Capital building. WORLD TRADE CENTER When the World Trade Center was completed in 1971, they were the two tallest buildings in the world, both standing 110 stories high above the New York skyline. Nearly a quarter of a million people passed through the doors of the two buildings every day. These buildings were a symbol of the great American economy and that is why they were chosen by the Al Qaeda terrorist group FLIGHTS 11 and 175 On the morning of September 11, 2001 Mohamed Atta, a US trained pilot, and four other accomplices boarded American Airlines Flight 11 from Boston to Los Angeles. Fifteen minutes into the flight the five men overpowered the crew and breached the flight deck of the aircraft. The trained pilot, Mohamed Atta, took controls of the aircraft and turned off the transponder so it would be difficult for air traffic controllers to spot the aircraft. He also directed the passengers that the aircraft was returning the aircraft to the airport and to stay calm. He then redirected the aircraft south and headed for New York City. During this time Betty Ong, an American Airlines flight attendant, called American Airlines headquarters to tell them the flight had been hijacked. At 8:46 am Atta, deliberately flew the American Airlines 767 aircraft into the North Tower of the World Trade Center. The aircraft traveling at over 450 miles per hour and carrying more than 10,000 gallons of fuel penetrated the building between the 93rd and 99th floors trapping everyone above those levels. This was only the first level of the this collaborated attack on the United States United Airlines Flight 175 had many of the same characteristics as American Airlines Flight 11. They both departed Boston headed for Los Angeles. Both flights had five Al Qaeda associated terrorists aboard. Most of all, they had the same destructive plans. They wanted to bring Jihad to the Americans. At 9:03 am nearly twenty minutes after the first tower was struck tower two of the World Trade Center was struck between the 77th and the 85th floor. The Boeing 767 was traveling at over 500 miles per hour and carrying over 10,000 pounds of fuel. Most of the people above the 77th floor were trapped. Tower two was the first of the two to collapse. It fell 56 minutes after the initial impact of flight 175. PENTAGON AND AMERICAN AIRLINES FLIGHT 77 The Pentagon is a one of a kind building that symbolizes the strength of the United States Military. Situated in Arlington Virginia, this building houses the department heads of all of each military department. Al Qaeda terrorists damaged one of the worlds most secure buildings through the use of asymmetrical warfare. On this day Al Qaeda proved to the world that they could brutally wound the worlds strongest military. American Airlines flight 77 from Washington D.C. to Los Angeles was taken over in the same manner as the previous two that crashed into the World Trade Center buildings. Just as the other two, five men boarded the flight and overpowered the crew with box knifes and small pocket knives. One trained pilot entered the flight deck turned off the transponder and redirected the aircraft to their intended target. At 9:37 am the American Airlines 757 loaded to fuel capacity slammed into the west side of the Pentagon building, killing 125 on the ground and 59 people on the aircraft, excluding the terrorists. UNITED AIRLINES FLIGHT 93 United Flight 93 took off from New Jersey headed for San Francisco. The crew members or the thirty-two passengers on board had not heard that any commercial aircraft had been hijacked earlier in the morning. The flight was taken over just as the other three about 40 minutes after takeoff. As the terrorists redirected the plane the passengers made phone calls from cell and passenger phones. The passengers found out that three other times the same type of hijacking had happened and concluded that the hijackers of their plane had similar intentions. Some of the passengers decided that they would not allow this to happen. They waited until the aircraft was over a rural area and stormed the flight deck and overpowered the terrorists. Shortly afterwards, the airliner crashed into an empty field in Shanksville, Pennsylvania killing all on board. The passengers of United Flight 93 sacrificed their lives but saved the lives of many through their heroic actions. CONCLUSION The hijacking of TWA Flight 847, the bombing of Pan Am Flight 103, and the events of September 11, 2001 are three great examples of terrorist groups using aviation as a tool of terrorism. These terror groups fully accomplished their political, religious, and ideological goals through this type of asymmetrical warfare. Not only were their goals accomplished the lives of the United States citizen has forever changed. Until the past couple of decades we as citizens have been shielded from acts of terrorism. Now with the use of aviation as tool of terrorism, the American public can be touched at anytime and anyplace in the world. The United States is forced to become more proactive instead of reactive to the threat of terror. The government can no longer sit back and implement rules after an event of terrorism takes place.

Essay --

Generic Strategy of Thermofisher Scientific R&D: Ever since they put the hold onto their industry they also believed to the fact that R&D is one such thing which can bring them apart from other competitors so they largely invested in it since the inception. In 2011, they spent approximately $340 million on R&D which helped them launching the Q Exactiveâ„ ¢ system, latest innovation in hybrid mass spectrometry. In 2010, they increased their total R&D investment by more than $40 million strengthened their leadership position in innovation. M&A: In 2012, they also invested $1.1 billion on complementary acquisitions that expanded their offering for their customers and strengthened their strategic position. In 2010, They invested then $600 million to complete 11 acquisitions that extrapolated their existing capabilities in promising technologies and markets such as New Zealand. With the acquisition of that region’s premier provider of laboratory chemicals and consumables, Lomb Scientific they capped off the year by announcing their acquisition of Dionex Corporation for $2.1 billion, which created an industry-leading chromatography offering for their customers. Geographical expansion: They expanded to different geographies like India, China etc which helped in pruning their cost structure and bring out competitive products in the market. Growth Strategy in Year 2004 In 2004, they made couple of investments which lowered the costs & gave them the opportunity to expand globally. They opened a facility for HyClone cell-culture products in Beijing and Kuala Lumpur. They also completed plant expansion in both Switzerland and Penssylvania responding to the growth in clinical tests. They also expanded their England facility owing to the rising ... ...quality control analysis in applied markets, such as environmental, chemical and food safety. Other was iCAP Q mass spectometry system which was a reliable, easy-to-use workhorse for customers performing routine analysis or complex clinical research. They also strengthened their leading offering of portable instruments by the launch of the TruNarc analyzer, which put spectroscopy in the hands of law enforcement for the identification of narcotics. In biosciences, they introduced the PikoReal PCR system. In immunodiagnostics, they expanded their leading offering of tests for the diagnosis and monitoring of allergies, asthma and autoimmune diseases. They also invested $1.1 billion on complementary acquisitions that expanded their offering for their customers and strengthened their strategic position. The largest was One Lambda, which they completed in September 2012.

Jazz and Popular Music Essay

Despite the rapid evolution of country music in the U. S. , it was not before the creation of Acuff-Rose Publishing that country music became one of the central elements of musical advancement in the country. The rise of Acuff-Rose Publishing is closely associated with and is considered as one of the drivers for positioning Nashville as one of the country music centers in America; and where country performers and song writers sought to establish themselves in the world of music, â€Å"Acuff-Rose readily gave Nashville an outlet for the fledging country songwriters. Record executives kept Nashville in contact with the New York scene† (Malone, 1968). To a large extent, the creation of Acuff-Rose Publishing by Fred Rose and Roy Acuff was the turning point in the process of moving country music into masses. The new musical enterprise was able to establish close ties with ASCAP and BMI studios, which turned country music into the source of enormous profits (Pecknold, 2007). The popularity of country music and country songwriters depended on the way Acuff-Rose managed to collect and distribute the most promising pieces of country singing. It should be noted, however, that the development of Acuff-Rose and the rapid popularization of country music produced two-fold effects: on the one hand, Acuff-Rose publishing actively worked to promote the relevance of country music; on the other hand, talented country music performers promoted positive business image of Acuff-Rose, which in its turn served to help professionals and beginners in country music to reach beyond traditional regional music markets (Malone, 1968; Pecknold, 2007). Later during the 1950s, the bluesy and gutsy style of music that had originated from Acuff-Rose’s country singers became the determining feature of country singing across several American states. Acuff-Rose has caused a strategic shift in public perceptions with regard to country music, making it a never ending source of inspiration and a reliable basis for generating continuous profits. It was due to country music that Carl Perkins, Elvis Presley, and Jerry Lee Lewis became the critical figures of the American musical Olympus, with country sound being the distinctive feature of their style and the essential component of their professional appeal and emotiveness.

Urbanization

Benefits and challenges of Urbanization SCI/275 University Of Phoenix In this paper I will be explaining the four factors that produce a change in the population as well as urbanization. Urbanization is moving from a rural area to a big city in hopes of better opportunity or employment along with many other benefits. Urbanization may seem like a good idea to those trying to better themselves but it has challenges in the city people may face. I will be providing you with current or historical events that may be a benefit or a challenge of urbanization.Factors that may produce urbanization and a change in population are the birth rate and death rate. Emigration and immigration are the other two factors that produce urbanization and the change in the population. The reason birth rate produces a change in population due to a person added to the population size. This makes one more person to add to our population when a child is born. If the growth rate is more than zero than the populati on size increases (Hager&Hassenzahl, 2011, ch. 7). Birth rate produces urbanization because people want to be able to raise their children with employment or a career you may find in urban cities.Death rate produces population change because it decreases the population size. When a person dies it takes from the population size and produces a change in the population. Death rate produces urbanization in cities due to the poverty level and diseases as well as health hazards. The growth rate of a population is the birth rate minus the death rate in cities (Hager&Hassenzahl, 2011, chp. 7). Emigration changes the population size to decreasing the population. Decreasing the population of the countries in which the individual may have left.Emigration produces urbanization because one might leave the country in which he or she originated to go to another country for better opportunities. Immigration changes the population by increasing it because people come into the county instead of leavi ng (Hager&Hassenzahl, 2011, ch. 7). Immigration produced urbanization when they came into the countries immigrants headed to the cities. The benefits of urbanization can be better career or employment opportunities. In cities more jobs could be found than in a rural area.Compact development is another benefit of urbanization which is the efficiency of the land (Hager&Hassenzahl, 2011, chp. 7). Cities may try to encourage different means of transportation so the air won’t be so polluted by too many vehicles. Availability of goods and services is another benefit of urbanization. Rural areas don’t have as many businesses that may be beneficial to individuals. Such as the choice to what college you want to go to for education. Cities have more than one college who may provide better opportunities for a person.Closer to the hospital and restaurants, libraries, gas stations, relatives and friends. Rural areas are spread out and people have to travel such great distance in or der to receive goods and services needed. The challenges of urbanization have to do with the environment in which these city people live in. The condition of the water and sewer which people drink from which is caused by pollution. Pollution in the air is another challenge of urbanization. In some cities have congested streets and the cars may let off air pollutions. Congestion also of housing and factories within the city is also an environmental problem.Factories within the city also let off air pollutions that may be harmful to people and the environment. These cause health problems in some that may cause death. In some cities they may be faced with poverty and slum housing such as â€Å"ghettos† (Hager&Hassenzahl, chp. 7). There are many challenges in urbanization when people live in cities and the population increases in hope of a better life for an individual’s family. An example of more employment opportunities in the cities is the use of factories for employmen t of the people who come to the city.There are more businesses so there are many business opportunity for people to make a career in the cities. Efficiency of land is used because buses and bicycles were developed for people to move around instead of using all automobiles. Many businesses such as hospitals, places to have fun, bus stations were created as well as places to receive the resources from. Challenges of urbanization examples are congested streets of New York City where everything is so close together with one another. Another example is an immigrant coming to America from a different county in hopes of receiving employment.Other people are doing the same thing so there is much competition in cities for jobs. Once many people are employed the wages tend to drop to be able to pay for employees such as minimum wage of the city. A person starts off with this wage and work his or her way up to more money after a period of time. Poverty example is people living on the streets i n these big cities are considered homeless due to the fact of unable to stay employed or health conditions that may put him or her out of work and be able to provide for the family.Health problems may arise as cancer or lung cancer and breathing problems. These problems may eventually kill a person from the pollution within the city water and sewer, and air. The unemployment office in cities has been establish to help people search for work in cities. I believe that there are more challenges of urbanization than benefits. There are many environmental issues that cities may be faced with. The cities have to control those issues before it beneficial to the people living there. Too many people in one place cause congestion and are the main cause of some of the environmental problems.They offer employment but the wages sometimes aren’t enough for the person to survive in the city. Therefore poverty sets in as well as crimes in these cities causing harm to people and the environme nt because people are trying to make it in these cities. Urbanization could be beneficial and yet challenging. Depending on the city you move to in hopes of a change from the area in which you may previously live. Some people it’s all about survival to take care of his or her family or to establish employment.Many challenges and struggles may be faced for a person living in these cities especially with the increase of population size. Better life may only be a hope and survival for a person considering the competition that has been produced by the population increase and the environmental problems of overpopulation. References: Berg, L. R. , Hager, M. C. , & Hassenzahl, D. M. (2011). Visualizing environmental science (3rd ed. ). Hoboken, NJ: John Wiley & Sons in collaboration with the National Geographic Society. Urbanization Nowadays, with the fast development of economy of the world, many cities become bigger and bigger and many modern cities are appearing. Thus, we face the complex problem: Urbanization. Urbanization has been a subject of heated discussion for a long time. Some people are in favor, while others are opposed. In my opinion, urbanization benefits human beings rather than do harm to them. Two reasons may account for my conclusion. Firstly, urbanization enriches our life. We can imagine what will happen without convenient traffic system, without big department stores, without KTVs and many other entertainments? To some extent, it is impossible for human beings to live in this world. Urbanization make it possible for us to enjoy our life more than before, Also,urbanization quicken the pace of science, especially in the communication field, in the early time, if we want to connect with our family members or friends, the only way we can choose is writing letters. But urbanization changed this situation, we can talk with the friends in the foreign countries with our any difficulties through the Internet, we gain whatever information we need on the internet. These conveniences are brought by the urbanization. Secondly, urbanization also raise our country economy. As we all know, the policy of Reform and Opening give our country a golden opportunity to develop our economy, we have a direct feeling about the dramatic increasing of our living standard, many productions that we cannot afford in the past time can be owned in today. This phenomenon proves that urbanization benefits our life basically. With the fast step of urbanization, many job opportunities are supplied in the occupation market which make many rural migrant workers get a solid work in the urban area. They also contribute to the economic development in the urban area. These prosperities are definitely brought by the urbanization. I live in Shanghai, and it is a typical big city in China. I found that we also have many negative sides of urbanization. For instance, we can talk to the friends thousands miles away, but we don’t know our neighbours in the high-rises; many migrant workers do not enjoy the same profits and rights as the permanent unban residents and this will make their living without and insurance system. But we don’t need to be so pessimistic of the situation at hand. It is evident that the advantages of urbanization outweigh the disadvantages. What we should do is to remain the positive side , meanwhile to conquer the negative side. Our government will also introduce many effective policies to narrow this contradictory. So we have enough reasons to believe the situation will become better and better so that we can reach our aim †better city, better life † ! Urbanization Nowadays, with the fast development of economy of the world, many cities become bigger and bigger and many modern cities are appearing. Thus, we face the complex problem: Urbanization. Urbanization has been a subject of heated discussion for a long time. Some people are in favor, while others are opposed. In my opinion, urbanization benefits human beings rather than do harm to them. Two reasons may account for my conclusion. Firstly, urbanization enriches our life. We can imagine what will happen without convenient traffic system, without big department stores, without KTVs and many other entertainments? To some extent, it is impossible for human beings to live in this world. Urbanization make it possible for us to enjoy our life more than before, Also,urbanization quicken the pace of science, especially in the communication field, in the early time, if we want to connect with our family members or friends, the only way we can choose is writing letters. But urbanization changed this situation, we can talk with the friends in the foreign countries with our any difficulties through the Internet, we gain whatever information we need on the internet. These conveniences are brought by the urbanization. Secondly, urbanization also raise our country economy. As we all know, the policy of Reform and Opening give our country a golden opportunity to develop our economy, we have a direct feeling about the dramatic increasing of our living standard, many productions that we cannot afford in the past time can be owned in today. This phenomenon proves that urbanization benefits our life basically. With the fast step of urbanization, many job opportunities are supplied in the occupation market which make many rural migrant workers get a solid work in the urban area. They also contribute to the economic development in the urban area. These prosperities are definitely brought by the urbanization. I live in Shanghai, and it is a typical big city in China. I found that we also have many negative sides of urbanization. For instance, we can talk to the friends thousands miles away, but we don’t know our neighbours in the high-rises; many migrant workers do not enjoy the same profits and rights as the permanent unban residents and this will make their living without and insurance system. But we don’t need to be so pessimistic of the situation at hand. It is evident that the advantages of urbanization outweigh the disadvantages. What we should do is to remain the positive side , meanwhile to conquer the negative side. Our government will also introduce many effective policies to narrow this contradictory. So we have enough reasons to believe the situation will become better and better so that we can reach our aim †better city, better life † ! Urbanization Two article that are referred to In this paper from handbook include: Problems of arbitration In the CB – Traffic Congestion† and â€Å"The Problems of urban Life Today' . These articles take into account the issues in relation to urban life these days. People are Increasingly moving Into cities from villages to make better livelihood and enhance the standard of life. This process of migration from rural to urban areas is called arbitration. Consequently, the urban areas are growing in their sizes.The pace with which arbitration is taking place, it will urbanize 64% of the developing oral and 86% of the developed world up till 2050 as per a report published In The Economist (2012). This shows that the process of arbitration Is taking place continuously and it is widespread. The elements which attract people towards urban areas are Increased number of health facilities, abundant resources, various entertainment facilities, multiculturalism, better employment opportunitie s, increased number of education opportunities, quicker transportation modes, etc.However, there also exist various problems despite these varied nature of advantages associated with urban life. These problems exist as much in magnitude as do the facilities or advantages of urban life. This can be so estimated that although the issue of transportation is resolved due to increased number of public transportation and personal vehicles but this has given rise to other problem which Is the problem of congestion. The cycles which are already crowded with Increased number of people moving into them are getting more crowded due to these congestion issues.This issue has equally been highlighted both in the BBC report of 2014 and by Powell (2013). Powell (2013) enlisted a number of problems in his article and stated that problems eke air pollution, over crowdedness, waste of factories, living cost and rate of crimes are all adding up to the difficulties In the urban life. The report by BBC ( 2014) took Into account various problems associated with arbitration and discussed each one of them in detail and their impact.The report highlighted the ever increasing problems of housing particularly after the accession of UK to European union, the issues about sewerage, congestion problems, life standard in cities as compared to outer parts of cities, etc. Many of these Issues are not referred to In the article Ritter by Powell (2013). The reality of urban life can be quite daunting despite the perks which are usually associated with it. The report by BBC (2014) observed that those who lived in central London were prone to fall ill more than those people who lived in outer London boroughs.Such Illnesses barred people from working. Furthermore, the unemployment rate in central parts of the city was higher as compared to the 1 OFF The report also highlighted the increasing demand for more houses for increased number of migrants particularly of European descent due to Britain's acc ession to European Union as a member state. The Union guarantees free movement of persons, capital, services and goods within the member states. This has brought in a number of people from other member states to London particularly the ones from Poland since it became part of Union.By 2030, the demand for more houses will reach around 3 million. The government in response has to provide additional homes and decide whether the development would take place on Brownfield or Greenfield. The development on former is advantageous in the sense that it already provides a Mathew developed structure which makes it easier to renovate the structure for living purposes with fewer additional costs. The advantage of developing Greenfield is of bringing arbitration and its benefits to rural areas.However, little if any structure is available in Greenfield unlike Brownfield. The concept of sustainable cities is also gaining grip these days. These cities are the ones which are intended to be self-suf ficient and are environment friendly in their operations. The main advantage of such cities is that they do not affect the environment much as compared to other urbanize places. Lehman, 2010) BBC (2014) report gave account of four cities which are turned into echo-towns with Whitehall Borden being one of them.The aim behind developing such cities is to lessen the impact of city life on environment by ensuring lesser carbon footprints, encouraging energy conservation, employing renewable resources, cycling and walking or using public transport more than the individual cars, employ at local level, Resultantly, the city which will emerge will not only be self-sufficient but will also be environment friendly. It will have a lesser impact on the environment from one should to the community level. That is why the British government awarded GAP 10 million worth of grant to Whitehall Borden city.This shows that the government is encouraging environment friendly communities with the increase in arbitration so that the environment can be preserved. This also shows that due to increased pace of arbitration; environment is at stake which has compelled government(s) to encourage echo-friendly towns. Hence, the dangers posed by arbitration are manifold Just like the advantages and has equal number of issues as has the perks. The articles referred to gave account of such issues which encircle the increased pace of arbitration. These issues are widespread and are major.Such issues can affect the health of the people which is clear from the graphs shown in the BBC (2014) report which showed that people living in central parts of London were prone to develop illness more than the rest. Therefore, people in urban areas are more vulnerable and open to risks than the ones in rural areas. However, there is still a solution to this issue which is to develop environment friendly towns. The introduction and development of such towns will References Powell, Christopher (2013): The Prob lems of Urban Life Today. Urbanization Nowadays, with the fast development of economy of the world, many cities become bigger and bigger and many modern cities are appearing. Thus, we face the complex problem: Urbanization. Urbanization has been a subject of heated discussion for a long time. Some people are in favor, while others are opposed. In my opinion, urbanization benefits human beings rather than do harm to them. Two reasons may account for my conclusion. Firstly, urbanization enriches our life. We can imagine what will happen without convenient traffic system, without big department stores, without KTVs and many other entertainments? To some extent, it is impossible for human beings to live in this world. Urbanization make it possible for us to enjoy our life more than before, Also,urbanization quicken the pace of science, especially in the communication field, in the early time, if we want to connect with our family members or friends, the only way we can choose is writing letters. But urbanization changed this situation, we can talk with the friends in the foreign countries with our any difficulties through the Internet, we gain whatever information we need on the internet. These conveniences are brought by the urbanization. Secondly, urbanization also raise our country economy. As we all know, the policy of Reform and Opening give our country a golden opportunity to develop our economy, we have a direct feeling about the dramatic increasing of our living standard, many productions that we cannot afford in the past time can be owned in today. This phenomenon proves that urbanization benefits our life basically. With the fast step of urbanization, many job opportunities are supplied in the occupation market which make many rural migrant workers get a solid work in the urban area. They also contribute to the economic development in the urban area. These prosperities are definitely brought by the urbanization. I live in Shanghai, and it is a typical big city in China. I found that we also have many negative sides of urbanization. For instance, we can talk to the friends thousands miles away, but we don’t know our neighbours in the high-rises; many migrant workers do not enjoy the same profits and rights as the permanent unban residents and this will make their living without and insurance system. But we don’t need to be so pessimistic of the situation at hand. It is evident that the advantages of urbanization outweigh the disadvantages. What we should do is to remain the positive side , meanwhile to conquer the negative side. Our government will also introduce many effective policies to narrow this contradictory. So we have enough reasons to believe the situation will become better and better so that we can reach our aim †better city, better life † !

Conjugation of the Spanish Verb Venir

Conjugation of the Spanish Verb Venir Below is the conjugation of venir, which usually means to come. Like many other common Spanish verbs, venir is highly irregular. The stem of ven- sometimes changes to vin- when stressed, and a -d- or -g- is added to some endings. The only other verbs using the same conjugation pattern are those ending in -venir such as intervenir (often meaning to intervene or to take part) and prevenir (often meaning to prevent or to warn). In the charts below, irregular forms are in boldface. Conjugations of Basic Forms of Venir Infinitive (infinitivo): venir (to come) Gerund (gerundio): viniendo (coming) Participle (participio): venido (come) Conjugations of Simple Forms of Venir Present indicative (presente del indicativo): yo vengo, tà º vienes, usted/à ©l/ella viene, nosotros/as venimos, vosotros/as venà ­s, ustedes/ellos/ellas vienen (I come, you come, she comes, etc.) Preterite (pretà ©rito): yo vine, tà º viniste, usted/à ©l/ella vino, nosotros/as vinimos, vosotros/as vinisteis, ustedes/ellos/ellas vinieron (I came, you came, he came, etc.) Imperfect indicative (imperfecto del indicativo): yo venà ­a, tà º venà ­as, usted/à ©l/ella venà ­a, nosotros/as venà ­amos, vosotros/as venà ­ais, ustedes/ellos/ellas venà ­an (I used to come, you used to come, she used to come, etc.) Future (futuro): yo vendrà ©, tà º vendrs, usted/à ©l/ella vendr, nosotros/as vendremos, vosotros/as vendrà ©is, ustedes/ellos/ellas vendrn (I will come, you will come, he will come, etc.) Conditional (futuro hipotà ©tico): yo vendrà ­a, tà º vendrà ­as, usted/à ©l/ella vendrà ­a, nosotros/as vendrà ­amos, vosotros/as vendrà ­ais, ustedes/ellos/ellas vendrà ­an (I would come, you would come, she would come, etc.) Present subjunctive (presente del subjuntivo): que yo venga, que tà º vengas, que usted/à ©l/ella venga, que nosotros/as vengamos, que vosotros/as vengis, que ustedes/ellos/ellas vengan (that I come, that you come, that she come, etc.) Imperfect subjunctive (imperfecto del subjuntivo): que yo viniera (viniese), que tà º vinieras (vinieses), que usted/à ©l/ella viniera (viniese), que nosotros/as vinià ©ramos (vinià ©semos), que vosotros/as vinierais (vinieseis), que ustedes/ellos/ellas vinieran (viniesen) (that I came, that you came, that he came, etc.) Imperative (imperativo): ven (tà º), no vengas (tà º), venga (usted), vengamos (nosotros/as), venid (vosotros/as), no vengis (vosotros/as), vengan (ustedes) (come, dont come, etc.) Conjugations of Compound Forms of Venir The perfect tenses of venir consist of the appropriate conjugation of haber and the past participle, venido. The progressive or continuous tenses of venir consist of the appropriate conjugation of estar and the present participle or gerund, viniendo. Sample Sentences Using Venir and Related Verbs El futuro va a venir cargado de pruebas difà ­ciles. (The future is going to come loaded with difficult challenges.) Mi novia viene a verme. (My girlfriend is coming to see me.) El estudio dice que todos provenimos de un varà ³n que vivià ³ en frica hace unos 60.000 aà ±os. (The study says we all come from a man who lived in Africa some 60,000 years ago.) Muchos padres estaban viniendo a bautizar sus hijos y no eran miembros de la iglesia. (Many parents were coming to baptize their children and werent members of the church.) La sociedad ha promulgado leyes, y si las contravengo me meten en la crcel. (Society has enacted laws, and if I violate them they are putting me in jail.) He venido a buscarte.  (She has come to look for you.) Estaban viniendo porque querà ­an aprender ms. (They are coming because they wanted to learn more.) Es muy importante que yo venga a la ciudad. (It is very important that I come to the city.) Los narcotraficantes intervinieron en la venta del bosque.  (The drug traffickers participated in the sale of the forest.) Desde antes de nacer  ¿sabà ­amos que vendrà ­amos a la Tierra?  (Before being born, did we know we would come to Earth?) Exigen que las autoridades intervengan en el caso. (They are demanding that the authorities intervene in the case.) Con mi familia decidimos que nadie viniera.  (With my family we decided that nobody would come.) Los analistas prevenà ­an una lucha encarnizada entre Google y Microsoft. (Analysts expected a vicious fight between Microsoft and Google.) Espero que mis amigos vengan y me visiten. (I hope my friends come and visit me.) Key Takeaways The conjugation of venir is highly irregular with irregular forms found in all moods and in all tenses other than the imperfect and those using the past participle.The only other verbs conjugated in the same way are those ending in -venir.

The Worlds of Welfare Capitalism, Corporist Ireland and Neo Liberal Britain essays

The Worlds of Welfare Capitalism, Corporist Ireland and Neo Liberal Britain essays The International Conference of Europeans held at Chicago chalks out the imperatives of this study which states the three advantages of being economical, clustering providing meaningful reasoning of each regime and facilitates hypothesis testing. The first type of evolutionary concept was stated in the book of Three Worlds of Welfare Capitalism. It focuses the aspect of building cohesive labor movements in Social democracy. Social reformist was the term invoked to build the electoral majorities along with process of harmonizing. Socialist democrats made the linkages with state policies to welfare of citizen or rather citizenship. The Swedish peoples home first invoked by SAP leader Per Albin Hansson in the late 1920s: In a good home there prevails equality, thoughtfulness, cooperation, helpfulness. As applied to the larger peoples and citizens home this implies a breaking down of all social and economic barriers which now divide citizens between the privileged and the forgotten, the rulers and the dependent, the rich and poor, the satiated and the utterly destitute, the plunderers and the plundered. (Quoted in Heclo and Madsen 1987: 157;emphasis added.) Second aspect of Conservative welfare regimes highlighted the potential instability caused by status and disparities through the introduction of modern capitalism. It mainly grinded the traditional hierarchies developed in Western Europe. The dominant religion of Christianity reinforces the behavior to avoid the excess of social expenditure in capitalist states. In Bismarckian Germany, reinforcement was mainly on the integral role of the state; on the contradicting side the Christian democratic welfare policies emphasize traditional values, social structure and familiasim. Anglo Saxon/ Liberal concept undermines the concept of Conservative Welfare. It acts opposite towards being preservationist of traditional norms and values. The visi...

Using the Spanish Verb Llegar

Using the Spanish Verb Llegar Although llegar typically is translated as to arrive, it has a wider range of uses than does the English word and is often used figuratively. To come is also a common translation. Keep in Mind Llegar usually carries the idea of arriving at a destination, either literally or figuratively.Llegar a followed by ser or another infinitive carries the idea of arrival at a goal or situation unexpectedly or after considerable effort.In terms of pronunciation, llegar is conjugated regularly, although sometimes its spelling changes to accommodate the ending. Using Llegar for Arriving In its most common usage, llegar refers to arrival at a place. The destination is frequently preceded by the preposition a, and de can be used to indicate the origin: Por fin llegamos a Madrid. (We finally arrived at Madrid.)Cuando llego a casa hago mis tareas. (When I get home Ill do my homework.)Llegaron a Mà ©xico los cuerpos de estudiantes muertos en Ecuador. (The bodies of the students killed in Ecuador arrived in Mexico.)Llegaron de diferentes partes de Espaà ±a. (They came from different parts of Spain.)Hay miles de refugiados que llegan de frica. (There are thousands of refugees who are arriving from Africa.) As can the English word arrive, llegar can also refer to the coming of a time: Llegà ³ la hora de la verdad. (The moment of truth is here. Literally, the time of truth came.)Ya llega la primavera. (Spring is already here. Literally, spring already arrived.) Using Llegar for Reaching a Goal Llegar can often refer to the reaching of a goal, physical or otherwise: Los tres mexicanos llegaron a la cima del Everest. (The three Mexicans reached the summit of Everest.)El museo llegà ³ a las 100.000 visitas en menos de un aà ±o. (The museum reached 100,000 visits in less than a year.)Microsoft y Marvel llegaron a un acuerdo para distribuir los videojuegos. (Microsoft and Marvel reached an agreement for distributing video games.)No puedo llegar a fin de mes. (I cant make it to the end of the month.) The phrase llegar a ser typically suggests a long or difficult period of change to become something: Nunca lleguà © a ser doctor. (I never became a doctor.)Diez de estas tribus llegaron a ser la Europa moderna. (Ten of these tribes became modern Europe.) ¿Cà ³mo fue que los computadores llegaron a ser parte de nuestra sociedad? (How was it that computers came to be a part of our society?) Llegar With Infinitives When llegar a is followed by an infinitive, it is often the equivalent of the English to come to. It often carries the connotation that the activity is extreme, unusual, or unexpected. Note how a variety of translations can be used: Algunos seguidores del candidato llegaron a llorar mientras escuchaban a su là ­der. (Some of the candidates followers even cried while listening to their leader.)Los Leones nunca llegaron a ganar un campeonato. (The Lions never came to win a championship.)Llegà ³ a decirme que mi pequeà ±a era mocosa. (He went so far as to tell me that my little one was a brat.)Lleguà © a comprender lo que querà ­a decir. (I even came to understand what he wanted to say.) Idioms Using Llegar Llegar is used in a variety of idioms and set phrases. Here are some examples: La secuela no llega a la suela del zapato al original. (The sequel doesnt hold a candle to the original.)Las negociaciones entre el equipo y Gustavo Torres llegaron a buen puerto. (The negotiations between the team and Gustavo Torres reached a satisfactory conclusion.)La empresa que no construya confianza no llegar lejos. (The business that doesnt build confidence wont get far.)El cantante llegà ³ y besà ³ el santo con su cancià ³n Silencio. (The singer had success on his first try with his song Silencio.)Afortunadamente no llegà ³ la sangre al rà ­o, gracias a la rpida reaccià ³n de mis amigos. (Fortunately, there were no serious consequences, thanks to the quick reaction of my friends.)Despuà ©s de insultarse, llegaron a las manos. (After insulting each other, they came to blows.) Conjugating Llegar Llegar is conjugated regularly in terms of punctuation, but not in terms of spelling. The final g needs to be changed to gu when followed by an e. This occurs in the first-person indicative preterite (lleguà ©, I arrived) and in the subjunctive and imperative moods. In this way it follows the pattern of pagar.

Assesing organizational readiness for change Essay

Assesing organizational readiness for change - Essay Example The first step is to assign at least one designated change agent responsible for overseeing the change effort. â€Å"It is very important for the leader of change to seek the active support of the workforce population† (Edosomwan, 2009, p.13). In a meeting with senior managers and important middle managers, this change agent should be elected to take on the responsibility of communicating the importance of the relocation effort with employees and coordinate the necessary human resources activities necessary to keep motivation high and commitment top-notch. People are often resistant to change, especially in a situation where Med-Qpment would be uprooting most of its staff and forcing them, and their families, to move into a different part of the state. Issues of job security will be considered, along with their basic physiological concerns, such as the costs of selling their homes or purchasing new homes to meet the change goal. After electing the change agent, they should be exposed to the realistic budget for this change effort and produce a qualitative questionnaire for distribution to the employees that can address individual concerns about the change. This questionnaire should highlight issues such as telecommuting possibilities (to avoid relocation) as well as any counseling services that might be required on behalf of human resources. Two experts in this kind of change offers that failed relocations can cost approximately $115,000 for each employee (Lachnit & Solomon), something Med-Qpment cannot afford currently. As the practicing change agent, these questionnaires can be distributed in a group meeting format where discussion about the probable relocation can occur face-to-face. â€Å"In times of change, interpersonal interaction with peers and superiors is highly valued, making such relationships a salient feature in shaping readiness† (Bouckenooghe, Devos &

The Evolving English Language Essay Example | Topics and Well Written Essays - 250 words

The Evolving English Language - Essay Example The English language has taken an interesting course of development from an obscure tongue to an international language with the dynamic and significant impact made on the language due to the efforts of standardisation in the context of regional diversity.This essay discusses in brief the development of the English as an international language, standardization and its significance on English as an international language.Right from the Anglo-Saxon period, English has constantly evolved to become what it is today. Its richness can be contributed to the fact that it has accommodated the changes brought in by a number of foreign influences for centuries. However the language remained within the confines of the geographical English boundaries for quite a few centuries. The advent of industrial revolution followed by colonization, laid the foundation for English to become a global language. The ambitious conquest as well as the philanthropic efforts of the colonist undertaken across the co ntinents, set grounds for leaving behind a rich legacy of the language and its usage long after the colonists were gone. The establishment of missionary educational institutions, hospitals and churches, the traditions of which were followed even after the colonial era played a major role in the English language flourishing in foreign soil. Knowing the language was more of a status symbol in many colonial and post colonial nations, which also led to its increased usage and prominence among world languages.

Negative Message Assignment Example | Topics and Well Written Essays - 250 words - 1

Negative Message - Assignment Example You can, for example, log off the machine and let it rest for a while to avoid such overheating. Further, identifying a complication in one of your computers does not meet terms of return policies for all computers purchased with us. If the computer with the complication met our return policy terms then we would act on the specific computer only. In addition, our return policy provides for replacement of computers that fail to work within six months of purchase but overheating does not amount to failure to work and refund is not part of our return policy. I therefore wish to note that the realized overheating, together with our return policy, does not justify your claim. We shall therefore not be able to accept the computers or offer refund. The company however affirms its efforts to ensure quality products and to take responsibility for products that fail to function. Thanks for understanding and we look forward to further business encounters with

Assignment taxation law Example | Topics and Well Written Essays - 500 words

Taxation law - Assignment Example Applying taxation law in the case of Concrete and Transport Ltd, analysis of the implications of the company decision on its activities is necessary. In deciding on whether to carry out repairs, the company needs to consider taxation on the materials required for carrying out the work. In the second option of building new production plant, more capital is necessary to cater for direct taxation, that is, to cater for new premises, and taxation on the materials needed in the construction (Jonathan & Bowen, 2008). Taxation law differs with operations in business. According to Erdős (2011), for a company to venture into railway transport services, it must be a corporation. For corporations, there is double taxation on all the profits including money for company expenses such as expansion. The management of corporations is a different lawful body and not the owners. Therefore, expanding the railway line means increased taxation to the company. In mechanization, taxation law differs with countries. In developed countries, for example, there is no over taxation. In developing countries, there is over taxation of the equipment used to encourage the creation of more job opportunities (Jonathan & Bowen, 2008). According to Schanz (2011), taxes have a significant factor in decision-making. This is because investment decisions are prone to distortion by taxation. In any business, the owners of the business they do undergo taxation or sail through without taxation. Therefore, it is necessary for the Concrete and Transport management to do analysis of their proposed company expansion to determine the after tax returns on the capital expected in the new idea. Expanded business does not guarantee increased returns due to taxes levied. As the business grows, there is a high chance of increased taxes, and in some cases, double taxation occurs, for example, in corporations (Schanz, 2011). Tax research is

Strategic Marketing (StarHub Internet) Research Paper

Strategic Marketing (StarHub Internet) - Research Paper Example But, in the era of the 21st century focusing on one method of marketing is considered as equivalent to committing organizational suicide and therefore, modern businesses are forced to use a bunch of marketing techniques in order to stay in the business (Fahy and Smithee 1999). Moreover, marketing and advertisement is away from the noble concept of ethics and righteousness (Robin and Reidenbach 1987). The marketing is considered marketing whether or not it is dirty. So the staff in the advertisement department is supposed to keep the products and services of the company selling in order to keep their jobs (Botan 1997) The distribution strategy is a means of devising a system and mechanism for delivering the products to the customers. The business in the 21st century cannot survive without placement of the products as soon as possible. The internet service provider is recommended to develop the internal state of the art system and then, move on to the next stage of promoting itself and its services. The main idea is to boost the organizational ability to provide services when customers need or demand them. The external environment of the business has a profound impact on internal matters and practices of the business (Bourgeois 1980). The concerned Strategic Business Unit is operating in an industry that is characterized as well developed and established and therefore, the company is in need to follow the industrial norms strictly. The management is recommended to blend in the market before thinking of innovating. In opening few years, the SBU will not be able to do much more than surviving through the challenges of the industry (Sethi 1979). The SBU’s first and paramount objective is to find balance and sustainability in a challenging environment and these objectives and goals can be obtained by following industrial standards and norms at in initial one or two years (Hult, Hurley and Knight 2004). But, the quality of services should be maintained in a lon g term perspective. The external environment of the internet industry is well established and therefore, management of the company is suggested to introduce standardizations and development of standard operating procedures. The structure of SBU will also be divided clearly and there should be departmentalization. The task of providing internet services is a simple one and because of this reason, management does not have much room for innovation and newness while performing business activities. Product Augmentation Strategy The product augmentation strategy is used to mix two or more offerings in one package so that the customer can receive more value in less amount of money. This strategy is rate as the most effective one, when an organization is working to develop it market presence and share. The internet service provider is recommended to provide high quality cloud printing and scanning services along with traditional ones and therefore, the customers may receive more value than their expectations and anticipations. The receipt of more customer value will induce the consumers to become repeated benefiters. These strategies will be designed for one to two initial years and then the business unit must expand its geographical reach. The core source of creating customer value in internet industry is the quality of internet downloading and uploading speed. In the modern society people have internet connections

Branding Assignment Example | Topics and Well Written Essays - 2000 words

Branding - Assignment Example This of course depends on the reputation of the brand, which refers to how it has appealed to consumers in the grocery sector in the past and how it has served them. The literature review highlights previously researched concepts of branding and its effects on buyer behavior. The literature review's aim is to establish the range of concepts and theories associated with branding's effects on buyer behavior in the grocery sector. This is by reviewing a wide range of books, journals, business publications, and periodicals. The chapter begins by tracing the development of the branding concept through to key theoretical models associated with its application. The review then concludes on the brands' principles of importance in business-to-consumer emotional relations. Methods of research employed, need to be as equally balanced as possible. Therefore, a balance of qualitative and quantitative data needs to be considered. This means that books, journals, websites and reports will be considered as important sources of data. In addition to these sources, a survey will also be conducted in order to gather first hand information from individuals regarding the operations of corporations that have shareholders as their principal. In order to find out the answers to research questions, a survey with a qualitative technique is used. Qualitative research methods aim at understanding the rich, complex and idiosyncratic nature of human phenomena. This is important particularly for understanding the manner in which each individual behaves when he/she has a role to play in an important position. This is important to consider because of the fact that while researching the effect branding on consumer's buying behaviour, elements like trust and integrity play a significant role. Literature Review Brief History of Branding: For the past 4000 years, symbolism - a form of branding, has been used as means of ownership, recognition, and identification. The Ancient Romans and Egyptians identified their livestock with symbols and signs. These activities, ideologies and practices were the very early concepts of identification and recognition. Yet, the theoretical published material on branding from a businesses perspective only emerged

Strategic Marketing (StarHub Internet) Research Paper

Strategic Marketing (StarHub Internet) - Research Paper Example But, in the era of the 21st century focusing on one method of marketing is considered as equivalent to committing organizational suicide and therefore, modern businesses are forced to use a bunch of marketing techniques in order to stay in the business (Fahy and Smithee 1999). Moreover, marketing and advertisement is away from the noble concept of ethics and righteousness (Robin and Reidenbach 1987). The marketing is considered marketing whether or not it is dirty. So the staff in the advertisement department is supposed to keep the products and services of the company selling in order to keep their jobs (Botan 1997) The distribution strategy is a means of devising a system and mechanism for delivering the products to the customers. The business in the 21st century cannot survive without placement of the products as soon as possible. The internet service provider is recommended to develop the internal state of the art system and then, move on to the next stage of promoting itself and its services. The main idea is to boost the organizational ability to provide services when customers need or demand them. The external environment of the business has a profound impact on internal matters and practices of the business (Bourgeois 1980). The concerned Strategic Business Unit is operating in an industry that is characterized as well developed and established and therefore, the company is in need to follow the industrial norms strictly. The management is recommended to blend in the market before thinking of innovating. In opening few years, the SBU will not be able to do much more than surviving through the challenges of the industry (Sethi 1979). The SBU’s first and paramount objective is to find balance and sustainability in a challenging environment and these objectives and goals can be obtained by following industrial standards and norms at in initial one or two years (Hult, Hurley and Knight 2004). But, the quality of services should be maintained in a lon g term perspective. The external environment of the internet industry is well established and therefore, management of the company is suggested to introduce standardizations and development of standard operating procedures. The structure of SBU will also be divided clearly and there should be departmentalization. The task of providing internet services is a simple one and because of this reason, management does not have much room for innovation and newness while performing business activities. Product Augmentation Strategy The product augmentation strategy is used to mix two or more offerings in one package so that the customer can receive more value in less amount of money. This strategy is rate as the most effective one, when an organization is working to develop it market presence and share. The internet service provider is recommended to provide high quality cloud printing and scanning services along with traditional ones and therefore, the customers may receive more value than their expectations and anticipations. The receipt of more customer value will induce the consumers to become repeated benefiters. These strategies will be designed for one to two initial years and then the business unit must expand its geographical reach. The core source of creating customer value in internet industry is the quality of internet downloading and uploading speed. In the modern society people have internet connections

Clean Edge Essay Example for Free

Clean Edge Essay Non-disposable razors recorded average growth of about 5% in retail sales during the period 2007 to 2010 whereas refill cartridge and disposable razors recorded growth of approximately 2% and 3% respectively for the same period. Innovations and new product introductions are the prime factors for the growth. Non-disposable razors and refill cartridge market is broadly classified into three segments namely value, moderate and super premium based on price and quality. Paramounts consumer research identified distinct segmentation in terms of product benefits and consumer behavior. % of non- disposable razor users are segmented as Involved Razor users, social/emotional shavers; 28% as Involved Razor users, aesthetic shavers and 33% as Uninvolved Razor users, maintenance shavers. Studies from 2009 showed that the retail sales of non- disposable razors and refill cartridge came from 25% volume of super-premium, 43% of moderate and 32% of value segments. In the last decade, the industry has experienced significant growth in the super premium segment. Product innovation and new technology is leading this sector for a number of new entrants. In 2008-09 the rate of new product innovation leads to 22 new SKUs to be introduced. SWOT Analysis Strengths Paramount Health and Beauty Companys biggest strength is that it is a well- established brand with deep pockets and a very good association with consumers. The product- Clean Edge Razor, that they nave released, is also technologically in the current market. Weaknesses best The company does not have a slice in the 37. 2% of the pie that corresponds to the super premium segment which has immense potential. Also there is a risk of launching the product in the wrong segment or positioning it wrongly. A wrong move could result in cannibalization of Paramount Pro, another product in their portfolio. Opportunities There is very good growth in the super premium segment especially in mens grooming. The market is also highly profitable so vendors are ready to stock the products. Also, the maintenance users are a market not ventured by any company till date. Hence the opportunities are immense. Threats A good number of competitors are trying to become the leader in this segment which is expected to grow in the future. The competitors could also catch up with the latest echnology and release a technologically more advanced product. Availability of alternatives like disposable and electric razors make a high threat of substitutes. Because of large number of products available and constant innovation in the sector it is very easy for the consumers to switch the companies. Hence, consumers have a high bargaining power. Entry barriers are low in the industry since no major R;D costs are involved and there are no major regulations. The bargaining power of the suppliers is low. Hence, overall the premium segment of nondisposable razors is an attractive industry to enter into. Positioning Strategy: The first strategy that we suggest is Niche Positioning, targeting the premium segment: As of now, the products released by Paramount in the non-disposable razer segment, Paramount Pro and Paramount Avail are positioned in the moderate segment and as a value -offering respectively. After three years of development, Paramount Health and Beauty Company has come up with a new technologically advanced vibrating razor called Clean Edge. Keeping in mind the superior technology used and the fact that Paramount has not launched a product targeting the premium egment, Paramount could adopt Niche Positioning while launching Clean Edge. However, there are certain disadvantages and advantages: Advantages: Positioning Paramounts Clean Edge as a niche will accentuate the companys product portfolio significantly. From the exhibits it is visible that it will result in high and consistent profit margins for the company and the risk involved will be less. Apart from that, the financial requirement of launching the product in the premium segment is only 15 million dollars as against 42 million dollars for the mainstream targeting. Disadvantages: As the trends suggests, understanding the fact that the premium segment has not been targeted significantly, almost all of Paramounts competitors have launched products for this segment. Also, for the past 5 years, the companys current products Pro and Avail have not introduced any new innovations as a result of which its customers are moving on to other competitors. The product pro is in the mature face and might need phasing out eventually. The second strategy that can be followed is Mainstream Positioning. The advantages and disadvantages of the same are as follows: Consumers are becoming more and more sophisticated day by day and expect more advanced technology. Paramounts bread and butter product, Pro was in the mature phase of the product lifecycle so there is a possibility of decline. Positioning Clean Edge as mainstream product will help prevent loyal Paramount customers from being wooed away to more innovative brands. Main stream razor unit volumes are expected to capture over three times the volumes of the niche market in the first year. Clean Edge has the potential for true market domination and would quickly gain ass appeal. Disadvantages: Paramount already had product in mainstream positioning -Paramount Pro so launching it as mainstream positioning will dilute the brand power and will lead to cannibalization. More marketing support will be needed to reach the target masses. The company would require an extensive advertising campaign, considerable consumer promotions would be needed and thus the expenses associated with them will be huge. To reach full sales potential with this positioning, $42 million marketing budget would be needed for year one. Total sales of Paramount for Avail and Pro for first year (2009) and second year (2010) are calculated using the market size (retail sales) and corresponding market share, both real (2009)and estimated (2010), of Paramount. The cost of Cannibalization is calculated using total sales and percentage of cannibalization given. Analyzing the result, it is evident that launching the product is a profitable venture; however, the cost of cannibalization may change equations. The cost of cannibalization is lower for the niche market as compared to mainstream market. Although, cannibalization djustments give us losses for the first year in the case of both mainstream and niche, the profit obtained in the second year for mainstream is larger than niche market. Branding Strategy The branding should be done in such a way that it emphasizes Clean Edge Razor as a unique and breakthrough product with the usage of latest technology. However, given the tight advertising budget, it should use the well-established name of Paramount rather than build a brand based on the Clean Edge. This should help potential buyers connect with the product quickly and test it. This should ensure maximum sales. Recommendations Conclusion The recommendation is to introduce the Clean Edge into the marketplace as a niche product since data shows that consumers in the premium segment are willing to switch between the companies. Using advertising and promotion of the new product we can gain market share from competitors. Exhibit 8directly suppo rts this recommendation and snows that even though unit sales are less than main stream sales, the operating profit and the operating profits as % of sales is higher. In both year one and year two, this niche arket is profitable and growing. It is here that Paramount should focus its efforts on product introduction and positioning for the Clean Edge Razor. Once it has launched itself in the niche segment, Randall should then launch it, maybe after 2 to 3 years, in the mainstream category. As the data shows, both niche and mainstream strategy will help Paramount to raise its market share in super- premium non disposable razor segment. But the niche strategy will enables Clean Edge Razor to contribute profit and at the same time, limit the effect of cannibalizing Paramounts existing products.

Side Effects of Nanoparticles on Health

Side Effects of Nanoparticles on Health Prakriti Gurung      Abstract What are the side effects of using Nanotechnology on healthcare?       Nanotechnology has revolutionised medicine with its innovative applications yet much is yet to be researched on its adverse effects. While nanoparticles are used for drug delivery and medical equipment, they pose health risks as they are shown to be toxic, causing haemolysis, inflammation as well as cancer[DS1]. This is due to properties specific to nanoparticles such as high surface area to mass ratio and its shape. The high surface area makes nanoparticles very reactive and could trigger unwanted reactions inside the body if they react with biomolecules while the shape determines how the nanoparticles interact with its surroundings. Solubility is another key factor which could potentiate harm as nanoparticles low solubility can form lumps inside the body as they accumilate in one specific region and damage vital organs. Therefore, Nanotechnology should be equally revered and feared for it uses in medicine. Introduction Nanotechnology is a branch of technology which involves manipulating structures and properties at the nanoscale range, from 1 to 100 nanometres. A particle which is 1 nanometre in size is 1 ÃÆ'- 10-9 metres small a billionth of a metre. With the concept introduced initially in 1959 by physicist Richard P Feynman during his Theres Plenty of Room at the Bottom talk where he expressed the ability to control and manipulate individual atoms and molecules, the study has today developed exponentially to revolutionise perspectives in cosmetics industry, agriculture and most recently, medicine. Medicine has thrived through the incorporation of nanotechnology in its discipline as the efficacy of drugs improved significantly due to its implementation in drug delivery, isolation of cancer cells in the body and reparations in clogged arteries. However, use of nanotechnology can be risky as particles behave differently at a nanoscale level. This unpredictability can pose hazards to human health if it is unable to be controlled in its application in medicine: Substances such as engineered fibrous nano-materials can cause inflammation on lungs while the small size of individual particles allows them to enter cells and form clumps. This report will explore the risks and hazards nanotechnology carries in its application in medicine on human health. Toxicity One of the major characteristics of nanoparticles is its toxicity and so far most of the research done around this area comes from inhaled nanoparticles in the air. What makes the nanoparticles toxic in particular is its individual chemical properties with Carbon Black nanoparticles causing more severe health effects compared to its other counterparts. However it is subjective to contamination caused by human activity such as pollution as well as to consider that nanoparticles in the ambient air have complex composition with organic and metal components such as metallic iron interacting which may cause the adverse health effects. Metallic iron was shown to potentiate the effect of Carbon Black nanoparticles through increased reactivity   (Wilson et al 2002). The toxicity of the nanoparticles are also dependent on its size as particles so small at the nanoscale level leads to an increase in surface area to mass ratio. This means more chemical molecules are present on the surface of the nanoparticles which enhances toxicity. During the study of low toxicity particles, TiO2 particles with higher surface area was shown to induce more severe lung inflammation and particle lymph node burden compared to BaSO4 particles with lower surface area (Tran et al 2000). Furthermore, their large surface area makes them highly reactive, which could lead to activate unknown chemical reactions or to bond with toxins, allowing for nanoparticles to enter cells other than the ones targeted. Shapes also play a key role in the characteristics such as the respirability and inflammatory potential of individual nanoparticles. A prime example of these are nanotubes. In addition to being carcinogenic, single wall carbon nanotubes where shown to induce Lung Granulomas, a type of inflammation, and thus demonstrated to be very toxic. However this could also be due to the high mass dose. To add, studies using human keratinocyte cell line also showed that carbon nanotube exposure resulted in cell toxicity and accelerated oxidative stress (Shvedova et al 2003) , which is an imbalance between the free radical production in the human body and the ability to neutralise its harmful effects. Solubility Different types of nanoparticles have varying solubility, and it is those nanoparticles with low solubility that could pose the most health risks. The risks are greater if the nanoparticles comprise of inorganic metal oxides and metal as they could react with bio-molecular structures within the body. Another factor to consider is if it is able to be broken down and be degraded: It would lead to the nanoparticles to accumulate within the body and damage organs. Furthermore due to its high reactivity and electrical charge, nanoparticles create conditions within the body where they come together to form larger particles, described as particle aggregation. This could potentiate the risks even further as this alters their physiochemical properties leading to unknown reactions inside cells. Nanofibres Nanofibres are fibers that have diameters of less than 1000 nm, and its medical applications range from wound dressings to artificial organ transplants.   nanofibres are created by an electrospinning process that ranges from 10nm to several hundred nanometres. The unique process through which it is made gives the nanofibres special properties due to its high surface area to mass ratio such as low density, high pore volume, and tight pore size. Researchers have also demonstrated new ways to make nanofibres out of proteins naturally occurring in blood, which makes it ideal for use in bandages as they eventually dissolve in the body (Hegde, Dahiya, and Kamath, 2005). This also makes it possible to add antibacterial material and drugs to the nanofibre structure, minimising infection rate, blood loss and more effective as it is absorbed by the body. Another field within medicine where nanofibres are used is tissue engineering, making them possible substrates for growing cells. Nano fibre substrates effectively support cell multiplication and enable tissue replacement prepared from a patients cells. The material it is made from also makes it is possible to incorporate different bioactive materials and drugs. Barrier textiles, when containing hydrophobic nanofibre layers work as effective barriers for microorganism penetration such as viruses and bacteria (Nanofiber applications, 2004). However, nanofibres can also pose significant health risks to humans. When silver nanofibres of different lengths were injected into lungs of mice, those larger than 5000 nm in size became lodged in lungs and caused inflammation while the smaller ones cleared away (BBC, 2012). Although it is questionable whether the same results are applicable on humans as the test was done on mice. Ken Donaldson, professor of respiratory toxicology at the University of Edinburgh, said: Concern has been expressed that new kinds of nanofibres being made by nanotechnology industries might pose a ri sk because they have a similar shape to asbestos. Asbestos fibres were shown to cause mesothelioma, a type of lung cancer. Drug Delivery Nanofibre membranes from bipolymers are used as drug carriers or bioactive compounds. The benefit of this is that the membranes are engineered to specifically target diseased cells, therefore reducing the damage done to healthy cells. The benefits of using nanoparticles in drug delivery is that it is possible to attach ethylene glycol molecules which enables the nanoparticles to circulate in the blood stream. This is due to the   ethylene glycol molecules which stops the white blood cells from attacking the nanoparticles. While the benefits of nanoparticles in drug delivery are immense, there are serious adverse effects which need to be researched further: Cationic nanoparticles, which are ligand coated nanoparticles used as agents for drug delivery, such as gold and polystyrene have been shown to cause haemolysis (rupture of red blood cells) and blood clotting (De Jong and Borm, 2008). Positive correlation is also observed between nanoparticle exposure and the amount of cardi ovascular diseases however there is no definitive explanation. Toxicological studies have demonstrated that certain nanoparticles can gain access to the blood following inhalation and can enhance experimental thrombosis (blood clotting in circulatory system) but it is not clear whether this was an effect of pulmonary inflammation or particles translocated to the blood. Another type of nanoparticle, DEP (Diesel exhaust particulate), were shown to cause altered heart rate in hypertensive rats whereas high concentrations of anionic nanoparticles and cationic nanoparticles were toxic for the BBB (blood and brain barrier) (De Jong and Borm, 2008). Conclusion[DS2] Nanoparticles hold great significance in the field of medicine due to its frequent emergence: they are everywhere from wound dressings to drug delivery. However much of the disadvantages in its application is yet to be researched as whatever little information is available only comes from inhaled nanoparticles. If not researched thoroughly, the risk of nanoparticles could increase significantly, as it has already been demonstrated in lab rats which resulted in lung inflammation and blood clotting. Furthermore, the high surface area of nanopartcles makes them particularly sensitive when it comes to reactivity, which inside the human body could trigger unwanted reactions in turn causing damage to cells and organs. Therefore the subject of nanoparticles should be treated with caution, especially when it comes to application on humans in order to allow for safer usage in medicine.   Ã‚   Bibliography[DS3] BBC (2012) Nanofibres may pose health risk. Available at: http://www.bbc.co.uk/news/health-19355196 (Accessed: 30 August 2016) Catherine Paddock PhD. 2012. Nanotechnology In Medicine: Huge Potential, But What Are The Risks?. [ONLINE] Available at: http://www.medicalnewstoday.com/articles/244972.php. [Accessed 27 August 2016]. De Jong, W.H. and Borm, P.J. (2008) Drug delivery and nanoparticles: Applications and hazards,Drug delivery and nanoparticles: Applications and hazards, 3(2) (Accessed: 4 September 2016). Hegde, R.R., Dahiya, A. and Kamath, M.G. (2005) NANOFIBERS. Available at: http://www.engr.utk.edu/mse/Textiles/Nanofiber%20Nonwovens.htm (Accessed: 30 August 2016). Nanofiber applications (2004) Available at: http://www.elmarco.com/application-areas/medicine/ (Accessed: 30 August 2016) Shvedova, A., Castranova, V., Kisin, E., Schwegler-Berry, D., Murray, A., Gandelsman, V., Maynard, A. and Baron, P., 2003. Exposure to carbon nanotube material: assessment of nanotube cytotoxicity using human keratinocyte cells. Journal of toxicology and environmental health Part A,66(20), pp.1909-1926. Tran, C.L., Buchanan, D., Cullen, R.T., Searl, A., Jones, A.D. and Donaldson, K., 2000. Inhalation of poorly soluble particles. II. Influence of particle surface area on inflammation and clearance. Inhalation toxicology,12(12), pp.1113-1126. Wilson, M.R., Lightbody, J.H., Donaldson, K., Sales, J. and Stone, V., 2002. Interactions between ultrafine particles and transition metals in vivo and in vitro. Toxicology and applied pharmacology, 184(3), pp.172-179. [DS1]Good point, but should be supported by a reference. [DS2]Good [DS3]Very good.

The Significance of Women in Chaucers The Cantebury Tales Essay

The Significance of Women in Chaucer's The Cantebury Tales      Ã‚  Ã‚  Ã‚   In Geoffrey Chaucer's The Cantebury Tales, many stories are told leading to a wide range of topics.   One particular and significant topic Chaucer touches on many times is the role of women.   In stories such as The Millers Tale, The Knight's Tale, and the Wife of Bath's Tale the women of each story are portrayed extremely different.   Alisoun, Emelye, and the wife of Bath, each exemplify three dissimilar ways in which women love.   The way Chaucer describes each of these characters is dependent on the out come of each particular story.   Chaucer is careful with his word choice and figurative language with each woman, enabling the reader to get a very visual and sometimes humorous picture.    Since the Miller's Tale is a parody of the Knight's Tale there is great wit when it comes to the role that Alisoun plays. Emelye on the other hand, is constructed in a more serious and respectful way. Emelye of the Knight's Tale has two men madly in love with her- Arcite and Palamon.   These two men are imprisoned for life and can only imagine the idea of loving and having Emelye as a wife.   Palamon upon seeing Emelye cries, "Into myn herte, that wol my bane ./ The fairnese of that lady that I see / Yond in the gardyn romen to and fro / Is cause of al my criying and my wo. / I noot where she be woman or goddesse. . . (1097-1101). His statement of love is so profound that Palamon is not even sure if Emelye is a woman or a goddess, but is sure of her "fairness" and beauty. Arcite also loves Emelye and ridicules Palamon's thoughts about Emelye being a goddess, he states,   "Though woost nat yet now / Wheiter she be a womman or goddesse"(1156-1157).   When Arcite falls in... ...e and foolish people can act while in love; this is something that many stories try to teach their readers.   Finally, somehow, Chaucer may have been reaching out to women with The Wife of Bath's Tale, although some believe she is used as an anti-feminist tool, perhaps Chaucer's point was to have that woman teach other women the positives of being in control.   No matter what message these women bring, Chaucer clearly appreciates their importance not only to his readers, but also to his tales. Works Cited Brown, Peter.   Chaucer at Work:   The Making of the Cantebury Tales. New York: Longman Group, 1994. Cooper, Helen.   The Structure of The Cantebury Tales. Athens: The University Of Georgia Press, 1984. Pursell, Willene van Loenen.   Love and Marriage in Three English Authors: Chaucer, Milton, and Eliot.   Stanford: Leland Stanford Junior University, 1963.

Concretions :: essays research papers fc

Dating back to the 18th century concretions have been known as geologic curiosity’s due to the various sizes, shapes and compositions. Concretions have also been thought to be dinosaur eggs, extra-terrestrial debris, human artifacts and animal and plant fossils. Due to these curiosity’s I will try and enlighten you more on these in the following by explaining the process in which they are formed and explaining some locations where they can be found in large outcrops. â€Å"The word "concretion" is derived from the Latin "con"-- meaning "together" -- and "cresco" -- meaning "to grow."† Concretions are hard compact accumulations of mineral matter and are found inside sedimentary rocks. Some examples of this are Sandstone and in some weathered volcanic rock. Concretions come in many different shapes and the most common of the shapes is spherical or disk shaped. Concretions are the most varied-shaped rocks of the sedimentary world. The way concretions come to be is the mineral matter concentrates around the nucleus of a host rock. The nucleus is often organic such as a tooth or leaf or shell or fossil. As the mineral matter concentrates around the nucleus it forms harder zones known as nodules. Concretions are very odd in the sense that they very in size, shape, color and hardness. Often concretions are mistaken for bones, fossils, meteorites and other odd objects. They can be so small that it requires a magnifying glass to be visible or as large as 10 feet in diameter and weigh hundreds of pounds. Concretions can also have somewhat of regular shapes such as boxes, blocks, flat disks, pipes, cannon balls and have even been known to resemble parts of a human body such as a foot or ribs. Concretions are most commonly composed of calcite but sometimes can be composed of iron oxide or iron hydroxide such as goethite. But also concretions can be composed of other minerals ranging from siderite, ankerite, dolomite, pyrite, baryite and gypsum. Concretions form in many different ways. The box shape of some ironstone concretions most often depend on the way a sandstone or shale bed breaks up due to the action of weathering into regular blocks of various sizes. The way in which this separation takes place along natural planes of weakness in a rock such as a horizontal bedding surface and vertical joints. Before this process of separation, as well as during the separation ground water soaks into the rock and circulates through the planes of weakness making the rock more porous.

Honda and Hero Group

Ancillarisation and Sub-contracting in India started simultaneously with the Govt. setting up enterprises almost in all the core sectors viz. manufacturing equipment for Defence/ Railways/ Telecommunications, Heavy Electricals, Electronic, Chemical, Fertiliser, Petroleum/ Petrochemicals, Ship & Aircraft manufacturing and various other engineering and processing industries. The large industries notably HMT and other Public Sector undertaking (PSUSs) started sub-contracting the standard and low technology items to small-scale industries which developed a sound base of ancillarisation, helped proliferations and development of industries. The controlling agency of PSUs i. e. Bureau of Public Enterprises in consultation with Small Industries Development Organisation (SIDO) framed the guidelines in 1978 for promoting linkages between small & large Industries through ancillarisation. PSUs were required to concentrate on core activities of design, development, research and manufacturing critical items thereby sub-contracting the standard items (for which technology was available with the small-scale industries) or the items, which could be developed in small-scale sector. PSUs were required to provide raw material technological support, tooling and testing support. The concept of ancillarisation, though limited to certain pockets/regions in the vicinity/proximity of the PSUs, proved a milestone in ushering in an era of sub-contracting amongst the Indian Industries. There was continuous effort by PSUs to indigenise/develop the items through ancillary industries/SSIs which resulted in technological/qualitative development of the latter and further cemented/enhanced the bonds of Sub-contracting partnership. The combination of Govt. PSUs/private sector large industries and Ancillary Industries combinations worked as a model of partnership and Sub-contracting with assured orders to Ancillary Industries by providing the assistance of technology assistance, specialized manufacturing facility, raw material, tooling and testing facilities and financial assistance in certain cases to ancillary industries. Large industries in private sector such as Telco, Escorts, Eicher, Ashok Leyland, Mahindra & Mahindra, Punjab Traches have also developed a chain of their ancillaries and major percentage of their components are sub-contracted. The private sector has provided good base for partnership & sub-contracting in India as was done by Govt. PSUs. Case Study: Hero Group – Growth Models The Hero Group has done business differently right from the start and that is what has helped us to achieve break-through in the competitive two-wheeler market. The Group's low key, but focussed, style of management has earned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition. The growth of the Group through the years has been influenced by a number of factors: The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date. The raw material vendors bring in the goods get paid instantly and by the end of the day the finished product is rolled out of the factory. This is the Japanese style of production and in India, Hero is probably the only company to have mastered the art of the just-in-time inventory principle. Ancillarisation: An integral part of the Group strategy of doing business differently was providing support to ancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero's requirements and also a large number of other vendors, which include some of the better known companies in the automotive segment. The Munjals have gone much beyond the conventional definition of ancillarisation, making it a point to extend technical and managerial support to these ancillaries. These ancillary units are manned by friends, relatives, ex-employees or close associates of the Munjal family since the Group patriarch, Mr Brijmohan Lall, â€Å"†¦ never wanted to march alone. † Employee Policy: Another Striking feature within the Hero Group is the commitment and dedication of its workers. There is no organised labour union and family members of employees find ready employment within Hero. The philosophy with regard to labour management is â€Å"Hero is growing, grow with Hero. † When it comes to workers' benefits, the Hero Group is known for providing facilities, further ahead of the industry norms. Long before other companies did so, Hero was giving its employees a uniform allowance, as well as House Rent Alowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members. Dealer Network: The relationship of the Munjals with their dealers is unique in its closeness. The dealers are considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, the Munjals have a formidable distribution system in place. Sales agents from Hero travel to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours. Financial Planning: The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labour productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover. Consolidated Family Business: The Hero Group is a strong family run business – there is no other Group that has so successfully managed to stay together for nearly 50 years. The system is to bring in any new family member, coming of age, within the fold of the existing business or set him up in a new business. The third generation is already actively involved in existing as well as the new initiatives within the Group. The Group's future is being consolidated with the same zeal by the second and the third generations of the family, aided by workers who typify the hardy spirit of the Punjab. Diversification: Throughout the years of mammoth growth, the Group Chairman, Mr Lall has actively looked at diversification. A significant level of backward integration in its manufacturing activities has been substantial in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units. Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic, went into commercial production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in 1984 to manufacture 1000 cc motorcycles. The Munjals also took a foray into other segments like exports, financial services, information technology, which includes customer response services and software development. Further expansion is expected in the areas of Insurance and Telecommunication. In Conclusion: The Hero Group's phenomenal growth is the result of constant innovations, a close watch on costs and the dynamic leadership of the Group Chairman, characterized by an ethos of entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and customers.